Last month, Geek Speak’s estimable Editor
in Chief, Rachel Hyland, wrote a
passionate diatribe against the increasingly common practice
on network television of airing a certain number of episodes of
our favorite shows and then abruptly taking a lengthy break: the
dreaded “mid-season hiatus.” She variously referred to the
hiatus as “torture,” “a travesty,” “annoying at the best of
times,” “just plain stupid,” and a practice that “sucks ass.”
One might reasonably infer that she doesn’t care for it all that
much.
You know what? I don’t like it either.
A mid-season break is a complete pain in the ass. Everyone knows
that. Nobody likes a hiatus, least of all a show’s devoted fans.
Nevertheless, a hiatus is not the end of the world. In some
cases, it may even be…not such a bad thing. Herewith, my reasons
why a mid-season hiatus, while painful, sometimes has its place
in the grand scheme of things.
First, just to put things into context, a few words about why we
have hiatuses (hiati?) to begin with. At the risk of stating the
glaringly obvious: It would be really nice if a network’s
principal objective were to create Art or tell a cracking good
story or even entertain the fans. But we all know that this is
not the case. Don’t get me wrong -- if those things happen
nobody objects, and in fact everybody’s life becomes a whole lot
easier. However, everything the network does, they do with the
goal of making money. In a very real sense, their bottom line is
their bottom line.
Of course, the best way to pull in large sums of money is to
post excellent ratings and thereby drive up ad revenue. Now,
I’ll be the first to admit that this is an imperfect paradigm:
Ratings are basically a 20th century tool in a 21st century
world. The Nielsens have become a little more sophisticated in
recent years (they can track DVR usage, for example), but not
much. In any case, fewer people are watching their favorite
shows as they air; we’re catching them on DVD, or on hulu.com,
or in bits and pieces on YouTube, or even – well certainly not
any of us, but maybe some of those other people – through
various extralegal means. In most of these cases, the viewers
are skipping the commercials altogether. (Oh noez!)
In fact, so many people are turning to these new technologies to
meet their viewing needs that I’m pretty sure that the networks
(no matter what they say) have no idea how many people actually
watch their shows each week. I’m also pretty sure that at the
end of the day they don’t especially care, since they still have
a fairly good read on how many people are watching each show as
it airs, when those all-important ads are broadcast.
From an artistic standpoint, then, the system is seriously
flawed. Unfortunately, it’s what we have to work with. So with
that in mind:
1. A hiatus can give a sinking ship
the opportunity to right itself.
There are several people near and dear to my heart (don’t worry,
I’m not naming names) whose initial forays into higher education
were spectacularly unsuccessful. These individuals arrived on
campus anticipating four years of academic glory, but quickly
found that tedious activities like going to class and studying
for exams cut into their chillaxing, partying, and general
hanging-out time to an unacceptable degree. Eventually, their
respective Administrations invited them to take a semester or
two off to reevaluate their priorities. In short, their academic
careers were placed on hiatus.
Was this annoying? Disruptive? A little embarrassing, even?
Sure. But look what happened next: most of these people returned
to college and suddenly became academic superstars. Dean’s list;
advanced degrees; interesting and fulfilling careers. Getting
bounced from school was no fun for anyone, but the time off
allowed them to retool, to think about what was going wrong, and
to strategize about how to make it better.
So it is with some television shows. For example, after four
episodes, V’s ratings were dropping like a stone and
its quality could have been charitably described as uneven. When
it came back, some months later, it was with the fast-paced,
exciting “Welcome to the War.” Ratings for that ep were decent,
although not spectacular; still, if (as early indications would
suggest) the showrunners used the hiatus profitably, word of
mouth will almost certainly give V a boost.
Do the networks always take advantage of a hiatus to make
improvements to the shows? Shyeah, right. But the hiatus at
least gives the illusion of a fighting chance for improvement.
2. A hiatus, properly used, can
build buzz.
How do you make something really desirable? Take it away and
make it really hard to get. And then put your PR team to work.
Look at Lost – they’re not doing a hiatus in this,
their final season, but they did make their faithful wait eight
long months between seasons. Eight months! And how many magazine
covers did the show have? How breathlessly did TV Guide and (in
particular) Entertainment Weekly cover the lead-in to the
beginning of the new season? By the time “LA X” rolled around
back in February, Lost fans had been worked into a fever pitch
of anticipation, a level of energy that has sustained us through
the season’s ponderous middle stretch.
3. A hiatus creates a vacuum in
which new interests can flourish.
A hiatus represents the perfect opportunity for the frustrated
geek to branch out. Rachel’s article is full of
useful ideas – graphic novels! Compilations! YouTube! FanFic!
Or even…dare I suggest it…discover a whole new show. When your
show falls off the radar, it makes space for something new… and
occasionally, something good. It’s worth noting here that
Buffy the Vampire Slayer, Dollhouse, Numb3rs, Quantum Leap, and
Terminator: The Sarah Connor Chronicles all originally
debuted at midseason.
4. A hiatus can create marketing
opportunities that bring needed revenue to the networks.
Remember, fewer people are viewing the commercials, so bushels
of ad money are less certain… and somebody has to pay Joseph
Fiennes’ salary. That’s why, for example, FlashForward
has famously released a DVD of the first half of Season 1.
Artistically this is a boneheaded decision, particularly given
the fact that the first half of Season 1 of FlashForward
could and should be marketed as a surefire cure for
insomnia. (Strategy, people!) But newcomers to the show who pick
up the DVD in the bargain bin at Target may actually enjoy it –
you never know – and might be inspired to watch the second half
of the show live. And if enough people do that, FlashForward
could hang on for a second season. Yay?
5. A hiatus is better than the
alternative.
Close your eyes and just imagine.
Firefly isn’t gone
forever. It’s just on hiatus!
There. Aren’t you happy now?
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The Mid-Season Hiatus: Just Plain Evil
by Rachel Hyland

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